About Delmondo

Delmondo follows an historical, classic, reportorial expression of art, recording the experience of society and popular culture - There is no good or bad art - It's an uncensored record of experience rendered with traditional and modern mediums, media and methods. Subjects of interest are agitprop, agitpop and art (see definitions below).

Delmondo means Of the World / The World, in the Italian language. The Latin is similar, but Mondo has a better sound than Latin's Mundus.

About the agitPOPMART

The agitPOPMART is Delmondo's store, offering original Delmondo agitPOP and art artifacts such as: Teeshirts, posters, prints, wheatpaste bills, postcards, notecards, stationery, stickers, calendars, mugs, boxes, etc.

All items are made in the U.S. of the finest materials/media and methods.

Initially, the products and art are based on Eduard Riehl's original art and designs, however, ultimately, the aim is to provide a free means and DYI (Do It Yourself) resource for other artists to have their work promoted, known, produced, hosted and distributed/sold.

Definitions

agitPOP: My term for agitation and the propaganda of popular culture, disseminated through art.

Agitprop: Agitation and propaganda, disseminated through art.

Art: The quality, production, or expression of what is beautiful, or of what is more than ordinary significance. There is good and bad design, but art is art. John Cage said that the purpose of art is to spread joy and revolution.

Artifact: A handmade or mass-produced object relfecting contemporary society or popular culture.

Culture Jamming: "Culture jamming," a term popularized by Mark Dery and his articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one. Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and other vernacular media wrenchers who intrude on the intruders, investing ads, newscasts, and other media artifacts with subversive meanings are all culture jammers.

Subvertising: Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image or an alteration to an existing image. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming.

According to AdBusters, a Canadian magazine and a leading proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within."

The word subvertising is a portmanteau of the words subvert and advertising. Thus, the primary goal of subvertisements, more commonly referred to as subverts, is often to mock political candidates and campaigns, corporations, and other targets.

About Eduard Riehl

Ed is a daddy, husband and artist who lives in Sunnyvale, CA USA. He has a resume. He is a Funknosticator Emeritus of the College of Funkisophical Knowledge, and publisher-webmaster of Delmondo agitPOP and Art.